Westernization of Indian TV Programs

I seriously dont know where this young (40+) indian generationis going. People are becoming more americanized. I would not besurprised if yahoo chat opens up a new chat room for Indian idol event(they already have one for american idol event). I was speaking to one of my colleagues day before, and found a similarity betweenwesternization of programs in our culture. It was KBC and now its I2(Indian Idol).

It all started with the prasar bharti's DD Metro way back in 1990 pro-liberalizaiton the coming of Junoon at the prime time (there was no prime time earlier) and the subsequent upcomings of many soap operas. It was like the period of BSNLs monopoly.

I consider Will and grace, friends and other soaps coming to India in the form of Gopal and Gopika, Dosts and probably sex and the city (probs mumbai and the sex) in another couple of years time. Anyway, India is no way behind America when it comes to things like TV and the TV channels. Today we have more number of channels than the American TV has. The coming of Robert Murdoch's STAR , Subhash chandra's Sahara, Zee and Regional players like SUN Network are making India a global player in the Advt. Industry.

On the other day i was watching the ad. This is the ad where narain karthikeyan (Indias First F1 Driver) was driving the car for the Bharat petrol Speed. This is the same ad in the america for BPCL but a different player altogether (i dont recall the player).

So not only the TV Serials, but also the ads are going western. Soon in another half a decade i wont be surprised if US President comes down and sees some of his favourite serials and ads in the Indian TV :) We are not lagging. Chin up india.